ℹ️ ⛳ Before getting started: Enrich as simply as possible your customer base we just extracted in Chapter 1 so that you can learn about your current logos, then discover some net new accounts or contacts to target.
🛠️ What you’ll need:
- Your raw customer base with domain names included. The one we extracted properly in Chapter 1.
- This free template you’ll be following all along this course.
⚠️ YOU NEED TO MAKE A COPY OF THIS TEMPLATE ⚠️
🔥 What you’ll get at the end of this chapter:
- Your customer base enriched with key firmographics and social media info
- Your current customers' contacts enriched with their current LinkedIn Job Titles, plus Profile URLs
- All the web technologies your current logos are using, for free
- The ability to target in one click all the LinkedIn profiles that used to be working for one of your current customers
⏳ Estimated work time: 2 hours
Opening Statement
🌮 TL;DR: We need to find the right accounts and people your competitors won’t engage.
Captain Data allows you to retrieve some key info of any company or contact on the web.
Dynamically.
Truth is, most of the tools today are plugged with static, raw databases.
These ones are often outdated, already over-used by your competitors, and not relevant.
We wouldn’t advise you to work with them.
On the other hand, some other platforms you could trust are super expensive.
In this chapter, you’ll learn how to retrieve the right data at the right cost.
Let’s face it, a vast majority of your outbound will be done via scraping LinkedIn.
So to be able to target properly inside LinkedIn, let’s be logical: you need to enrich your accounts or contacts based on real LinkedIn data.
You just don’t care about global contact position info like “Marketing Department”.
What you need is all the variables a real human would put as a LinkedIn Job Title, so that you can leverage this data in your next targeting.
Ready? Let’s go.
Step-by-step Tutorial
⚠️ IT IS 100% NORMAL IF YOU DON’T FIND EXACTLY THE SAME KIND OF RESULTS AS SHOWN IN THE FOLLOWING TUTORIALS AS EACH CUSTOMER BASE IS UNIQUE ⚠️
Do your best.
We have our first follow-up meeting together at the end of this Chapter.
Copy-paste (import) your raw customer base from Chapter 2 in your own template
Then get your customers’ correct domain names
Get LinkedIn Company key information from your current customers
We'll learn in the next 2 video tutorials how you can get LinkedIn company key information from your current customers.
You'll be using this Captain Data workflow:
Enrich list of domain names with LinkedIn
And you’ll get firmographics like LinkedIn Sector, LinkedIn Number of Employees, LinkedIn Company Type, and much more (company description, keywords, specialties, etc.).
Linkedin Company Information (1/2)
Linkedin Company Information (2/2)
B2B Social Media Information
Now let's expand your customer knowledge with relevant B2B social media information.
- Facebook: use this Facebook Public Page automation
- Instagram: use this Extract Instagram Public Page automation
- Twitter: use this Extract Twitter Public Profile automation
The next two tutorials focus on Instagram enrichment.
We recommend doing it only for Instagram for now, as this is actually the only place where info can be relevant for B2B (sector, plus number of followers to analyze social media presence).
Twitter won’t give you more than a Website URL, bio description, and number of followers.
Same for Facebook.
But you’ll see you can leverage these 2 platforms anyway in Chapter 5 🙂
Instagram Enrichment (1/2)
Instagram Enrichment (2/2)
Consolidate All Company Data
Linkedin Contact Information (1/2)
Linkedin Contact Information (2/2)
Congraaaaaaats 🥳
🔥 You’ve just built a fully enriched customer base, both at an account and contact level. Some critical data we’ll be using to craft your very own best outbound strategy 🥳
BONUS TIPS #1 Linkedin Searches on Steroids
🎁 Get all your current customers’ employees in a LinkedIn advanced search, plus get to know where the former ones are working now- a super efficient outbound hack!
In #3_Enriched_Accounts (Linkedin), you’ve got all your current customers' Linkedin IDs.
So why not build a Linkedin advanced search that gathers all your customers’ employees?
And then play with it thanks to other Linkedin tricks?
Tip: you’re much more likely to close contacts that have already used your solution than a newbie that doesn't know you at all. So let’s build some very cool advanced LinkedIn searches for your outbound planning.
LinkedIn Searches on Steroids
You can use this template to reproduce this search on steroids.
BONUS TIPS #2 Web Technologies For Free
Get all the tech your customers are using. For free.
ZoomInfo, Datanyze, SimilarTech… All these tools that provide web technologies are super expensive.
When I say expensive, it’s like 20-30K$ yearly.
The good news is I’ll show you a super hack to get this info for free with Hubspot Free CRM 🤫
If you import your customer’s domain name into a free Hubspot CRM account (1 million maximum), then you can export at a Hubspot company level all the newly created companies.
And guess what?
In all the available columns for the export, you’ll get the web techs your customers are using!
Notes
Super expensive tools are for sure more precise, but here you can still build some tech-related segments to make your prospection relevant. Think about reaching out to these potential tech partners for guest blogging, co-writing a white paper, or co-organizing a webinar… Outbound does not only mean email and Linkedin outreach.
But we’ll speak about this more in Chapter 6 :)
Web Tech for Free (1/2)
Web Tech for Free (2/2)
Final Words & Key Milestones
You should now have an enriched customer base.
This is necessary to go through the next chapter.
So you should have until tab 6 done in the master template.
If you need help, send us an email at academy@captaindata.co
If not, so you’re ready for Chapter 4: let’s analyze your enriched customer base, build your ideal customer profile, and find some similar accounts-contacts to target 🔥
Next Chapter
Continue to 4. Leverage Today: Build your Ideal Customer Profile