At scale, finding leads is not always easy: sketchy search, not enough volume, booleans to handle, and more.
One of the things our customers love is the ability to generate leads at scale.
Mathilde, RevOps @Captain Data, is going to cover everything you need to leverage this template:
This approach is designed to target contacts fitting specific buyer personas, ensuring your outreach efforts are directed toward the most promising prospects.
Comprehensive Lead Information Retrieval
The process enables you to extract extensive details about companies and contacts from Sales Navigator searches, including:
- Company Insights: Names, descriptions, employee counts, industry specifics, funding events, and investor information.
- Contact Details: Names, job titles, durations in positions, emails, and other relevant contact information to facilitate direct outreach.
Setting Up the Workflow in Captain Data
Step 1: Workflow Selection
Navigate to Captain Data and select the “Find Leads with Email from Sales Navigator Search” workflow. This tool visits Sales Navigator profiles, extracting rich data about both individuals and their associated companies.
Step 2: Sales Navigator Search Configuration
To ensure the effectiveness of your lead generation efforts, refine your Sales Navigator search with criteria tailored to your ideal customer profile (ICP). This might include:
- Company Size and Industry: Target individuals within companies of a specific size or within certain industries.
- Geography and Job Titles: Focus on prospects in specific locations and with certain job roles, utilizing boolean searches for precision.
- Intent Signals: Leverage LinkedIn’s spotlight features to find prospects showing business signals like recent job changes, activity on LinkedIn, or other indicators of potential interest.
Step 3: Launching Your Job in Captain Data
After configuring your Sales Navigator search, copy the URL into Captain Data. Define your target parameters, such as the number of leads you're aiming for and any specific exclusion criteria to ensure you’re capturing new leads with each search.
Automation and Scheduling
Captain Data allows for the scheduling of this workflow, enabling you to run it regularly (daily, weekly, monthly) to capture new leads as they meet your search criteria. This automation ensures a continuous flow of fresh leads into your sales pipeline.
Practical Implementation Tips
- Exclude Viewed Leads: Utilize Sales Navigator’s “People you interacted with” filter to exclude profiles you've already viewed, ensuring new results in each search.
- Daily Lead Limitation: Be aware of the daily limit of 500 leads and consider running multiple searches with different criteria or accounts to maximize lead generation.
- Integration with CRM: Download the resulting CSV from Captain Data and import it into your CRM. For seamless integration with platforms like HubSpot or Salesforce, refer to specific guides provided by Captain Data.
By integrating LinkedIn's Sales Navigator searches with Captain Data's automation capabilities, sales teams can efficiently identify, extract, and manage leads that precisely match their buyer personas.
This strategy not only streamlines the lead generation process but also ensures the data you gather is comprehensive and ready for effective outreach.
With these tools at your disposal, personalizing your sales approach and automating lead capture becomes a straightforward task, significantly enhancing your sales operation's efficiency and effectiveness.
Happy automating!