There are plenty of ways to get lists of domains.
You can start from any SEO/tech solution, as: Wappalyzer, Ahrefs, Crunchbase, etc.
Or even from specific events, industry lists, website visitors, competitors...
And you always have LinkedIn as well :)
Mathilde, RevOps @Captain Data, will guide you through this great template:
It's a streamlined approach to generating leads from domain information, even when LinkedIn data isn't readily available. This method is particularly valuable for targeting companies based on their web presence, including those visiting your site, attending events, using specific technologies, or possessing a certain domain authority. Here’s how you can harness this strategy using Captain Data, with an example focusing on utilizing Wappalyzer for sourcing lists.
Leveraging Domain Information for Lead Generation
Identifying Potential Leads
The process begins by identifying companies of interest through various means, such as technology usage lists from Wappalyzer. These lists can be refined by technologies, keywords, country, industry, and company size, offering a granular approach to targeting.
Extracting and Enriching Data with Captain Data
- Workflow Selection: Choose the “Find Leads with Emails from Domain” workflow on Captain Data. This workflow is adept at scraping website information to find relevant LinkedIn URLs and then extracting company and employee data that aligns with your Buyer Persona (BP).
- Uploading Domain List: Input your domain list into Captain Data. The tool is capable of extracting domain information directly from website URLs and enriching it with details useful for outbound campaigns.
- Data Enrichment: Captain Data performs a series of steps to enrich the domain data:
- LinkedIn URL Search: If direct LinkedIn information isn’t found, a Google search is initiated to locate the relevant LinkedIn profiles.
- Company Information Extraction: Gathers comprehensive details about the company.
- Employee Relevance Matching: Finds employees who match your specified BP criteria.
- Email Cascade: Utilizes various tools to optimize email address discovery, ensuring you have the means to contact your leads.
Workflow Configuration Steps
- File Upload: Start by uploading a file with the list of domains.
- Information Retrieval Settings: Configure the timeout settings for how long Captain Data attempts to find information before moving on.
- Google Search Account Connection: Connect your Google search account to refine the search based on geolocation or other specific criteria.
- Employee Search Parameters: Define the BP by setting titles, geographic locations, and other relevant filters using Boolean searches and LinkedIn’s filter codes.
- Email Aggregation and Extraction: Finalize the process by setting up the email cascade to gather email addresses for outreach.
Maximizing Outbound Campaigns
The enriched data from Captain Data can significantly enhance your outbound campaigns by providing personalized fields for each lead. This method ensures you’re reaching out with tailored messages that resonate with your target audience, thereby improving response rates.
Practical Tips for Successful Implementation
- Test Your Booleans: Before running the workflow, test your boolean searches on LinkedIn to ensure they yield the desired results. This step helps refine your BP and increases the likelihood of finding relevant contacts.
- Regular Updates: Configure the workflow to run regularly, ensuring a continuous supply of fresh leads.
- Outreach Integration: Directly integrate the obtained leads into your CRM or outreach tools, like Lemlist, for seamless campaign execution.
Conclusion
Utilizing domain information for lead generation is a powerful strategy for businesses seeking to expand their reach beyond available LinkedIn data. By leveraging Captain Data’s “Find Leads with Emails from Domain” workflow, you can automate the process of identifying, extracting, and enriching potential leads.
This approach not only saves time but also enhances the precision and personalization of outbound marketing efforts.
Happy automating!