Let's deep dive with this guide to enriching leads with "Full Name and Company Name" using Captain Data and LinkedIn!
In this guide, Mathilde from Captain Data illustrates a seamless method to enrich a list of leads using just their full names and company names, utilizing the power of Captain Data alongside LinkedIn.
This process can significantly enhance your sales and marketing strategies by providing a deep dive into the professional background of your leads.
Here's how to transform basic information into a comprehensive dataset.
Starting Point: Basic Lead Information
The journey begins with basic data points: the full names and company names of potential leads.
This foundational information acts as the key to unlocking detailed insights on LinkedIn, including job titles, educational backgrounds, personal URLs, industry details, and more.
The Workflow: Enrich Leads with Captain Data
Step 1: Setting Up the Workflow
Navigate to Captain Data and select the "Enrich Leads from Full Name and Company Name" workflow - note there's also a variation that enables you to find emails.
This workflow is engineered to conduct a targeted Google search to find LinkedIn profiles associated with the provided names and companies.
Step 2: Preparing Your Input File
Create an input file containing the full names and company names of your leads. Utilize a concatenate function (if working in a spreadsheet) to merge these two pieces of information into a single query string for each lead. This string will serve as the basis for the Google search query.
Step 3: Launching the Job in Captain Data
- Google Search Query: Input your concatenated query strings into Captain Data. This step initiates the search to locate the LinkedIn profiles corresponding to your leads.
- Profile Data Extraction: Following the successful identification of LinkedIn profiles, Captain Data extracts a wealth of information from each profile.
- Integration and Account Rotation: Ensure you've selected the appropriate accounts for the workflow, utilizing account rotation to maximize contact extraction efficiency and speed.
Tip: make sure to configure the Google Search step with a specific location. This will drastically increase accuracy when enriching data!
Results and Implementation
Upon executing the workflow, you're presented with enriched data for each lead, encompassing professional experiences, educational history, contact information, and more.
This enriched dataset not only offers valuable insights into your leads' backgrounds but also provides actionable data that can be directly applied to personalize your ABM campaigns or competitor analysis efforts.
Beyond Enrichment: Enhancing Your Sales Funnel
Integrating with CRM and Outreach Tools
With the enriched lead information at your disposal, the next step involves integrating these details into your CRM or outreach platforms.
This integration can be automated within Captain Data, streamlining the process of updating your sales funnel with enriched leads.
Scheduling and Automation
While the guide focuses on a one-time enrichment job, Captain Data's platform offers the flexibility to schedule and automate this workflow.
By setting up regular enrichment jobs, you can ensure your lead database is continually updated with fresh, detailed information.
Conclusion
Utilizing Captain Data and LinkedIn for lead enrichment transforms basic lead information into a comprehensive understanding of potential customers' profiles.
This strategy not only enhances the effectiveness of your outreach but also provides a competitive edge in targeting and personalization.
Whether you're enriching leads for ABM campaigns, competitor analysis, or sales prospecting, this workflow ensures your team has the detailed information needed to make informed decisions and tailor communications to meet the specific needs and interests of your prospects.
Happy automating!