There are several ways to enrich companies and find the right contact.
Unless you have qualified your prospect companies already, we would suggest you to use two workflows that are like two peas in a pod:
- One to source and enrich companies
- The other to find the contacts in your Ideal Customer Profile (ICP)
The first step is generally to use the Find companies from Sales Navigator search workflow.
To craft your search as qualitatively as possible, it is important to refine your search according to industry and geography.
Bear in mind that Sales Navigator displays only 40 Accounts pages, each containing 25 results, hence you will have a maximum of 1000 results per search.
Now, after I qualify the company, which workflow do I use?
👉 Search Sales Navigator Employees > You can use that one if you do not want to find emails.
👉 Find leads with email from company profile with Sales Navigator
❓What if I want to do everything in one shot?
You can also use one unique workflow that does everything, starting from the company search
👉 Find Leads with email from Sales Navigator Company Search
The complete guide on How to Target New Companies with Captain Data Based on CRM Insights
Targeting new companies efficiently is crucial for implementing successful outbound strategies, setting up high-touch Account-Based Marketing (ABM) campaigns, and conducting market analysis. In the video above, Mathilde from Captain Data provides a comprehensive guide on utilizing CRM data to pinpoint new companies that align with your strategic goals. This article will break down the process of identifying and extracting valuable company information using Captain Data, focusing on scale-ups in the financial services industry as an example.
Leveraging CRM Data for Targeted Outreach
The first step in this process involves analyzing your existing CRM data to identify patterns and segments that have proven successful for your business. This might include startups, scale-ups, agencies, enterprise accounts, and details such as industry focus, geographic location, and company size. Such insights are invaluable for tailoring your approach to new prospects.
Setting Up the Extraction Process
Captain Data offers a streamlined workflow for finding companies through a Sales Navigator search on LinkedIn, allowing you to extract a wealth of information that can inform your outreach strategies.
Using Captain Data for Sales Navigator Searches
1. Navigate to Captain Data: Select the workflow titled "Find Companies from a Sales Navigator Search." This workflow is designed to extract company information based on specified criteria within LinkedIn Sales Navigator.
2. Configure Your Sales Navigator Search: Tailor your search to match your target criteria. For example, if targeting scale-ups in the financial services industry located in New York, adjust the filters accordingly to include company size, industry, growth rate, and any other relevant parameters.
3. Launch a New Job on Captain Data: Input the Sales Navigator search URL as your starting point. You can then customize your job settings, such as the number of results you wish to extract and any specific account settings necessary for the extraction.
What Information Can You Extract?
The output from Captain Data can include a wide range of data points, such as:
- Company name and category
- City and number of employees
- Domain and direct link to the LinkedIn employee section
- LinkedIn followers and location details
- Funding events, amounts raised, and investors, if available
- Company IDs and URLs for further exploration
This data provides a solid foundation for evaluating whether a company aligns with your targeting criteria, enabling a more informed decision-making process.
Utilizing Extracted Data for Strategic Outreach
After extracting and scoring the companies based on the relevant information, the next steps involve:
- Deep Diving into Company Details: Use the extracted data to perform a thorough analysis of each company, ensuring they meet your targeting criteria.
- Extracting Employee Information: For a more granular approach, you can further extract employee details from these companies, which can be particularly useful for direct outreach or personalized ABM campaigns.
Conclusion
By harnessing the power of Captain Data in conjunction with LinkedIn Sales Navigator, businesses can significantly streamline the process of identifying and targeting new companies. This approach not only saves time but also enhances the precision of outbound marketing and sales efforts. The ability to quickly extract and analyze detailed company information allows for the development of highly targeted campaigns that are more likely to resonate with potential clients, thereby increasing the effectiveness of your sales and marketing strategies. Stay tuned for further insights on extracting employee information from these targeted companies!