LinkedIn Sequence - Run an outreach campaign

This workflow enables you to automate your LinkedIn outreach:

• Create an audience by importing a list of LinkedIn profiles URLs
• Define a sequence with the following messages:
  
  
  • Invite message: It is displayed next to the invitation, but is only sent if the invitation has been accepted. (This is how it works on LinkedIn)— limited to 200 characters for Classic & 300 for Sales Navigator/Premium account, by LinkedIn
    
    
  • Welcome message: Sends a welcome message once the profile has accepted the invitation, following the initial invite message (if applicable). - limited to 300 characters
    
    But it might be affected by the Number of Daily Update.
    (For example: if 0 is set as a delay, and 1 in the Number of Daily Update, your welcome message will be sent 1 day after the invite message).
    Note that if you have received a reply in the meantime, this one will not be sent.
    
    
  • Follow-up message (1 max): Sends a follow-up message after the designated delay period to profiles that have not responded to previous messages.
    Note that if you have received a reply in the meantime, this one will not be sent.
    

Note: you should always add a delay between the welcome message and the follow-up message.

Why the Number of Daily Update influences your Welcome messages? Because it is the number of checks the robot will do in 24 hours. Meaning that, if you have set 3, the robot will check 3 times during the day, every 8 hours (24/3). To make sure your welcome messages or follow-ups have been sent.

Don't forget to use the Outreach Report! The brand-new dashboard to monitor your sequences.

& also, this article might interest you: LinkedIn Outreach Automation with multiple accounts

You can either import Classic LinkedIn profile URLs or Sales Navigator ones.

We recommend you to import a CSV, the first column being the profiles URLs.

Format

Personalization Data

You can also add more columns to your CSV that will be mapped to to the "meta" column of your leads later on.

For example if you add the column  company it will be mapped under meta: { company: "your_value"}.

You can then use the value  {{company}} inside your messages. to use such data as personalization variable.

Parameters

Messages

Please respect the messages  type:

• The invite type will be sent only along the connection request
  • You can delete the line only if it is for "existing connections only"
  • If it is for Everyone or New connections only, you should leave it "empty" if you don't want to include a message with the connection request.
  • Please be aware that the character limit for messages on a regular LinkedIn account is 200, while for a Sales Navigator or Premium account, it extends to 300 characters.
• welcome is sent after a request has been accepted - 300 characters max
• follow_up is sent after the welcome - 1 follow-up max & delay of 1 day minimum 

At the moment, messages must be unique: you can't have multiple "welcome" or "follow_up".

Note that a  welcome can be considered as a follow-up as a rule of thumb.

Messages Personalization

You can use the following variables in your messages that will be dynamically filled:

• {{full_name}}
• {{first_name}}
• {{last_name}}
• {{company_name}}

If you provided additional data when importing your inputs, for example a column  intro you can use it in a message.

Example with the intro  great to meet you! for the first_name Guillaume:

• the message Hello {{first_name}}, {{intro}}
• will render Hello Guillaume, great to meet you!

That's a basic example, but it's entirely up to you to personalize your messages.

Delays

Note that the delays between each message are in number of days. 

The Welcome message will be sent only if the people accepted your connection requests in the first place.

If you have a follow-up message, make sure you add a delay 👌

Number of daily update

This is the number of time per day we will update the sequence data. 

By default, it is set to 1 but you can update the sequence up to 6 times per day. 

Launcher Settings

You can launch the workflow now or later. 

If you select the later option you will need to define the specific date and time you want the workflow to start at.

We recommend using the Time slots settings to make sure you will send messages only when you are in the right timeframe (i.e during the day and not at night for instance):

Click on Launch and you are all set 🏆. 

Now, sit-back, relax, go grab a ☕️ and enjoy your LinkedIn outreach on autopilot 🔥

Frequent Errors

• The profile_url you imported is not valid
• You did not add a delay between the welcome and the follow-up message 
• Your invite message is too long (300 characters max)
• You did not fill in the sequence content like in the screenshot below 👇 you must at least have an invite message if you send to everyone/new connections only.